Phoenix Consulting Group
Creating a brand presence to appeal to market segments.
Phoenix Consulting Group provides intelligence training to military law enforcement and a variety of corporate clients. Given the nature of its classified work, PheonixCG partnered with NetStrategies to create a new brand look and feel that would resonate with its hyper-targeted audience. Through extensive research, we created a new brand vision that included the redesign of their website for desktop and mobile, logo and tagline. We also developed three advertising and email campaigns targeting the organizations’ three niche audiences – corporate, law enforcement, and military.