Do you speak the language of your customers? If not, we need to uncover exactly why, in their own words, they choose you over the alternatives. We do this through a customer interview-based framework that pinpoints the Sales Moment, or in other words, the single idea that encompasses your unique superpower.
It’s done via surveys or focus groups that are inherently biased, not open-ended, and often put people in the uncomfortable position of revealing their thoughts directly to you.
It’s created by internal teams, using business buzzwords and messaging that customers don’t respond to.
There’s no consensus on brand messaging, which means your customers have an inconsistent experience after each hand-off.
Speak to your customers in a way that resonates with their motivations and pain points.
Better target your ideal prospects by going beyond demographics to identify behavioral characteristics and drivers.
Create a cohesive brand experience by getting your entire team, from marketing to sales and beyond, on message.
Generate better return on your marketing campaigns because you won’t spend money on messaging that doesn’t work.