Internet Marketing Best Practices with Rodney Loges

The Federal Government was snowed in a few weeks ago (February) during the now infamous Washington, D.C. Snowstorm of 2010. Many organizations closed for a day or two, as did public transportation.
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Internet Marketing Best Practices with Laurie Dunlop

Once you determine goals for your Web site and Key Performance Indicators (KPIs) to drive and measure that goal’s success, the next step is to create goals and KPIs for your supporting Internet marketing efforts including content.

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Christine Hyland of Life Circle Alliances joins Internet Marketing TV this week to to discuss the importance of meeting your target audience online.

Internet Marketing Best Practices with Laurie Dunlop

How do you ensure online success? You set measurable goals and key performance indicators, or KPIs, to drive those goals.
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Laurie Dunlop joins us this week on Internet Marketing TV to discuss the importance of setting KPIs in order to achieve your business goals online.

Internet Marketing Best Practices by Laure Dunlop

The winter doldrums are officially here. Momentum for New Year’s resolutions is fading fast. The trees are bare; grass is brown. It’s time for an Internet marketing pick-me up! And what better way than to reflect for a moment on things that make you smile?!?

Here are 20 things that make us smile at NetStrategies. We hope you will add your happy thoughts to the list too!
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Tune in this week to Internet Marketing TV to watch a step-by-step instructional video on how to sign your company up for Google Local Business Center.

Search Engine Optimization Fundamentals | Stacey Morgan Smith

Yeah, sorry to say it, but please — don’t get hung up on your rankings. Just because you are number one in Google for your search doesn’t mean you’re number one in Google for your customer’s search.

As I mentioned in my post on personalized search, Google customizes your search results based on your search history.  Test it yourself. Google something. Now find a friend and Google the same thing on her computer. Most likely your results are different… unless you’re both in the same field and mostly do the same searches.

The point is (and I do generally have one) — your site content has to sell your product, whether you show up above the fold or below in the rankings. If the 5 sites above you don’t help a searcher solve his or her problem and you DO, you get the sale…and the 5 competitors get the honor of “being ranked top 5″ Great. Let them take that to the bank while you close another sale.

Stacey Morgan Smith is the director of search engine optimization for Northern Virginia Internet Marketing Company NetStrategies. With over 14 years’ experience as an editor and proofreader, she brings a different viewpoint to SEO. Along with the rest of the NetStrategies team, she can help you increase your leads from search!

Watch this episode of Internet Marketing TV to see a step-by-step instructional video on how to generate and embed a Google Map into your Web site.

This week, our internet marketing experts from Northern Virginia give a step-by-step instructional on how to upload and distribute your videos through TubeMogul.com.