Hi, I’m John. Welcome! I’ve produced hundreds of hours of successful webinars using my grandma’s secret recipe. Take a look around, and let’s get cooking!
My grandma grew up in a small town outside of Providence RI. The winter days were short. Her patience for boring webinars was shorter.
I used to watch her cooking up her powerpoint decks on a Gateway 2000 – she left the cow stickers on because they reminded her of spezzatino di manzo – a succulent italian beef stew that has white wine, pancetta, and all the taste of the old country. Ah, Italia.
Anywho – I learned a few things watching her mouse clicks and layout tricks. She was a real beast in the computer nook, which was just off the kitchen on the way to the powder room that had those hand towels you weren’t allowed to use.
She knew how to cook up a great webinar with just a few wholesome, authentic ingredients.
First, you need a real hook to get people interested. See one of the biggest issues – she always said – was that people don’t tee up a real problem, or how the world is changing, or basically any big, compelling reason that people need to stop and pay attention.
“Some people think that whatever they throw in the pot…” – she used to call her decks “the pot”- “… would be interesting because THEY made it. That’s dumb.”
Once you have a hook, you need some promises – what you are going to deliver during the webinar that will help people deal with the reality of the hook.
“Last” she would say, “Is the way you put it all together and how you finish… it’s what my mamma called how you cuocere una torta… that’s ‘bake the cake’ since your Italian is rusty.
“Nana… what do you mean about the torta?”
“Well… some people think you put these things together, send a few emails, post on the LinkedIn and all of a sudden you have 350 people banging down the door to attend and pay attention. That’s not how you bake the cake, Giovanni.”
I was intrigued. And hungry for more.
“No – you have to do things differently. There are more ingredients to getting people to taste your webinar goodness… to actually show up and pay attention.”
Then she told me the rest.
You can get the whole recipe at my next webinar.
WEBINARS THAT GET RESULTS
THURSDAY DECEMBER 8TH
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Heavens to Betsy I wish I had this recipe about 2 decades ago.
As a CRO of a SaaS company, I appreciate the subtle yet complex flavors. My whole team loves this recipe actually.
I love this recipe and have experimented with a little added cheese and it was still perfect. Yay for cheese.
I DON’T LIKE TO COOK BUT THIS MADE ME START THANK YOU ITALIAN GRANDMA
Soooo tasty. I lorb it!
I’m not super happy with my girlfriend and her persian cat right now but I will still give this five stars.
I got bored at work one day and I tried this recipe and I was no longer bored. Also other people were not bored.
Hey normally I don’t go for Italian recipes but I read all these reviews and had to give it a go. Total Success!!!
I don’t have lots of time on my hands but I got really sick of those pre-made PPT templates. So bland. This method really helped me get out of my rut!
I used this recipe but added some free-range tomatoes. It was sick. All the stars!
So my grandma had a similar recipe. And she too was pretty upset about all these thrown-together, messy, ineffective, and bland webinars. She used to rail about them on Tuesday nights over Coq-au-vin she braised in an earthenware roaster purchased last Christmas at Sur La Table. The best. Anyhoo maybe we are cousins or something. You should be on my podcast.
In my country we have similar recipe it’s so good
A great webinar is a thing of beauty! So many smiles at this. Good times. I like the special ingredients too – so many people don’t use those and they need to! Keep up the good work and give your Nonna a big hug for me!
THIS IS SUSPICIOUSLY LIKE MY RECIPE WHICH IS TOTALLY FIVE STARS