Now for the cool stuff: We think we know more than most about what makes for a really great website. Our clients believe that ultimately a site must deliver high value in exchange for high participation.

Expand here leading in to:

The Web Hierarchy

The process of self-actualization – the motivation that drives humans to be the best they can be – is an inspiration to evolve websites into vibrant online environments.

We believe that the best websites are those that function at the highest level to serve the common interests of the organization and its market or community. Vibrant websites promote mutually beneficial relationships between buyers and sellers by providing extraordinary value.

Great websites:

• Offer unique and high quality content
• Capture up-to-date information
• Enhance relationships between people
• Evoke the organization’s brand
• Support commerce efficiently

All websites fall somewhere in the following hierarchy:

Stage 1: Accessible
Basic functioning website

Stage 2: Interesting
Website attracts site visitors with relevant content. Traffic generation is working.

Stage 3: Inviting
Website communicates the brand to target audience and generates value for the organization.

Stage 4: Engaging
Website is beginning to forge ongoing relationships with target group. It functions as a community or go-to site.

Stage 5: Influential
Multi-functional websites that serve multiple interests with multiple touch points to audiences. These sites set a standard for value providing excellent content and thought leadership.

Key Performance Indicators

How do you measure the success of your digital marketing strategies? Here are some of the ways we measure and improve success for our clients.

• Memberships and renewals
• Subscriptions and renewals
• Donations, pledges, contributions
• Registrations for events, trade shows, seminars and conferences
• Online attendance at web conferences
• Online store sales
• Online sales of trade publications and educational materials
• Applications for scholarships, grants and contests
• Participation in blogs, surveys, career postings
• Subscriptions to newsletters
• Responses to advocacy requests