Measuring Online Performance

We help clients leverage their online investment to achieve their goals by being results-driven. Part of our value to clients is in helping them to clarify their digital marketing objectives and make them measurable.

Client engagements begin with a discovery process that enables us to translate desired results into selected actions that drive Key Performance Indicators. We measure activity and track responses to each digital marketing strategy in order to continually fine-tune performance.

We also help clients create a vision of what they want their website to accomplish in the future. Our clients correctly understand that successful websites succeed in building high-value, long-term relationships by being attractive and vibrant online environments. Static sites lose their impact while dynamic, evolving sites can remain influential resources. Therefore, an effective strategy both delivers results in the short-term and sets a direction for the future.

Key Performance Indicators

How do you measure the success of your digital marketing strategies? Here are some of the ways we measure and improve success for our clients.

• Number and dollar amount of client orders
• Online customer service rating
• Number of new customers
• Retention rate of existing customers and clients
• Online sales revenue
• Number of memberships and renewals
• Number of subscriptions and renewals
• Dollar amount of donations, pledges, and contributions
• Number of registrations for events, trade shows, seminars and conferences
• Online sales of trade publications and educational materials
• Number of applications for scholarships, grants and contests
• Participation in blogs, surveys, career postings
• Subscriptions to newsletters
• Responses to advocacy requests