Web Site Search Integration

Web site search is a clever tool that can work in more ways than most people use it. Obviously the site search helps visitors easily navigate through a site, but that navigation can be turned into a sophisticated marketing tool by managing search results. A site search can also be integrated into analytics to help associations better understand what their key audiences want from the site.

Association Site Search Benefits:

  • Direct and engage visitors exploring your site
  • Determine how search results will be presented
  • Incorporate relevant promotions
  • Control search results rankings according to specific organizational criteria
  • Improve search relevancy
  • Analyze searches to improve content
  • Improve member and supporter satisfaction
 
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