Web Site Search Integration

Web site search is a clever tool that can work in more ways than most people use it. Obviously the site search helps visitors easily navigate through a site, but that navigation can be turned into a sophisticated marketing tool by managing search results. A site search can also be integrated into analytics to help associations better understand what their key audiences want from the site.

Association Site Search Benefits:

• Direct and engage visitors exploring your site
• Determine how search results will be presented
• Incorporate relevant promotions
• Control search results rankings according to specific organizational criteria
• Improve search relevancy
• Analyze searches to improve content
• Improve member and supporter satisfaction