Website Audit Service

The NetStrategies audit process focuses on the desired outcomes for each customer -- the measurable results indicating that an organization is thriving and its relationships with its customers and members are growing stronger.

The audit is not an exercise in evaluating whether the graphics are appealing or the content is well written. It focuses instead on business goals and uses those goals to determine how effective the design, navigation, content, and page layout is in achieving those goals. To conduct the audit, NetStrategies combines both marketing knowledge and technology expertise. NetStrategies gathers information in workshops with staff and performs an analysis based on the information gathered and the results from our Web behavior analytics software and methodology.

NetStrategies' primary focus is to ensure that your website is helping you achieve those outcomes that are critical, such as expanding your client base, meeting your customers' needs, recruiting and retaining membership and generating revenue. The audit is the starting point for meeting those goals. We want to:

• Understand your current environment (both external and internal issues)
• Verify your top objectives
• Help you paint your "Picture of Success"
• Determine how to measure your "Picture of Success"
• Identify how NetStrategies can help

As Online Performance Architects, we design, build and operate measurable online marketing systems. We deliver the best online experience for your customers, clients and members. We help you drive measurable results.