Web Site Design

Your Website Design Can Lead to More Conversions

You want a Web site that leads prospects through a series of actions that they complete and repeat for years to come!

"If your Web site is the first impression you make on a prospect – will it be the last?"

Three Questions To Ask Before Creating or Changing Your Web Site

  1. Who is your target audience?
  2. What do your customers want and need to know about your organization?
  3. What do you want your target audience to know and do when they come to your site?

An effective site design creates a positive experience for your visitor and encourages them to return.

Improve Your Design Step by Step

  • Identify improvements that help visitors find what they seek.
  • Look at page layout and the placement of key elements.
  • Implement small changes that can make a difference and improve usability.
  • Improve calls to action to increase conversion.
  • Create and test paths to conversion to minimize bounce rate.

Examples of Web Site Design Improvements We Made to Drive Results for Clients

financialexecutives.org

www.financialexecutives.org

NetStrategies designed action elements to help route Financial Executives International visitors to key activities like product purchases and sign-ups.


ntca.org

www.ntca.org

Navigation was converted to part program-based, part audience-based. This best-practice in site design helped a diverse set of site audiences for the National Telecommunications Cooperative Association (NTCA) find the information they sought.

We implemented new site technology that allows many NTCA departments to make timely updates, keeping content fresh and accurate.


artspresenters.org

This new site (will launch soon) for the Association of Performing Arts Presenters uses successful design to promote key revenue-generating areas within the site including upcoming events and educational resources.

It will allow visitors to interact within a Web site by updating site technology.


nada20group.org

www.nada20group.org

NetStrategies uses site technology to promote and allow access/downloads of National Automobile Dealers Association membership benefits.


If you want to improve your Web site design for your prospects, our team of experts can help!