Stevan Loges
Director of Analytics and PPC

Stevan Loges joined the NetStrategies team in June, 2006. He graduated from Grand Valley State University in Grand Rapids, Mich. with Bachelors in Business Administration focused on Management Information Systems and Marketing. Stevan moved to Northern Virginia and started at NetStrategies in the summer of 2006 as a dual marketing and information technology assistant. During this time he learned that everything matters when it comes to Internet marketing.

Why are analytics important to success online?

Stevan believes Web analytics are a one of a kind resource for marketers – there really isn't any other marketing medium that gives you as much detail and insight into your marketing efforts to allow you to see disconnects (thus making improvements) and success. When used effectively, analytics are a road map to how to improve online marketing and turn visitors into customers.

What is the advantage of using a certified agency to manage your pay per click (PPC) campaign?

When you hire a certified Internet marketing agency like NetStrategies, you gain the knowledge and experience to get the most out of your advertising dollars. We work with you to understand your goals and drive PPC conversions, as well as drive measurable results. We accomplish this when we focus on attracting qualified leads and customers. First we must understand your goals, then we work with you to develop a strategy and design a well planned campaign to help you get more leads and more sales now.

What resources can you recommend to someone who wants to learn the basics about website analytics or PPC?

Google AdWords offers a tremendous amount of resources. Blogs are also valuable since PPC advertising is constantly evolving. I follow several blogs including adwords.blogspot.com, ppcwithoutpity.com, and adwordsagency.blogspot.com that are a great source for new ideas on successful strategies.