John Schultz, Certified eMarketer
Vice President

John Schultz's 14+ years in the fields of Internet marketing and Web technology give our customers the expertise they deserve on their projects. He helped many Washington D.C.-area firms on their earliest Web initiatives, providing the strategic and organizational guidance to integrate new technology.

At digitalNATION, John consulted to Saab Cars USA and Merck AG on sales, marketing, and organizational communications using Web technology. He helped organizations like Financial Executives International and the American Association for the Advancement of Science grow membership and revenue through effective online campaigns.

John's unique expertise includes working with non-profits and trade associations to design and deploy Web initiatives for increasing non-dues revenue, improving customer relationships, and achieving organizational goals.

Prior to joining NetStrategies in Northern Virginia, John managed a team of over 30 designers, software engineers, and Web consultants at digitalNATION. He is a Certified eMarketer (CeM) and holds a B.A. degree from The American University and a M.B.A. degree from University of Maryland University College. He holds numerous professional certifications including Google Analytics. He was a judge for the Web Marketing Association's WebAwards competition since 2000.

Students at the University of Virginia benefit from John's extensive experience in e-marketing and e-commerce when he guest lectures.

John is a social media expert who started blogging in 2001, long before it was cool.

Why should an organization choose NetStrategies over another Internet marketing consultant?

Getting results from e-marketing requires an expert team, not just one e-marketing specialist. We use our team approach and focused expertise to drive customer goals with a high rate of efficiency.

What is the most exciting development you've seen since NetStrategies started?

We've come to realize that companies and organizations need to have an e-marketing strategy that goes far beyond a redesign. Those efforts must be ongoing to improve leads, sales, and revenue. We solve the critical problem of how companies get measureable results online.

What is the best piece of advice you can offer an association looking for a website redesign?

Redesigns are expensive and disruptive. You have to ask yourself if incremental improvements would help you get better results over time than the monster redesign project. People make the mistake that they think the redesign launch means the work is done. That's just the beginning of engaging prospects and customers over the Web – it's hard work and best done by experts in the field.