Search Engine Marketing

How can Search Engine Marketing help your organization meet your goals?

Sometime between 1995 and 2005, the Web went from a field of dreams to a crowded, competitive clearinghouse of information, products, and services. “If you build it, they will come,” was replaced by: “We built it. Where is everyone?”

Organizations that face stiff competition for customers, clients and members have invested millions of dollars in Web communication, only to find modest growth in key areas. Today’s dual challenges:

• how to drive growth in revenue, membership, sales, and other programs via Web initiatives, and
• how to put more people and companies in touch with the valuable resources and information that organizations offer so extensively on the Web.

Google, Yahoo, and MSN receive millions of visits each day from individuals who are actively seeking information, products and services. Organizations first must ensure that seekers can easily find what they offer. A necessary step is designing and maintaining a site that is optimized -- that is easily found among the multitude of other sites a seeker may happen upon. While optimization is not a magic bullet, the resulting increase in site visitors presents an opportunity for an organization to gain more donors or members, sell more products or publications, or attract more conference attendees.

Is Pay Per Click (PPC) Advertising right for your organization?

Pay-per-click advertising is a valuable tool in guaranteeing that a website appears on the first page of results for applicable keyword searches on Google, Yahoo! and MSN. These ads, often indicated in search engines by the phrase, "sponsored by," are performance based on a "per click" basis. Bidding determines page ranking among bidders on the same set of keywords or phrases.

Usually in combination with Search Engine Optimization analyses, NetStrategies will assess an association's competition for each applicable keyword or phrase, and determine where the best ROI will be generated, optimizing the cost per click. NetStrategies can manage bidding and budgets for PPC campaigns, leveraging their expertise to improve an organization's ROI.

How can Search Engine Marketing and PPC Advertising help your organization meet your goals? Contact us today to find out more.