Problem: My site ranks low even for my company name. What can I do?

One Solution: Make sure the logo on your home page is text and not simply a graphic image. Include your company name a few times in your content on the home page. Include your company name in your title tags and URL.

Problem: A zillion companies use my keywords. How can I rank ahead of them?

One Solution: Make your keywords very specific to the products/services you sell. Nowadays a visitor types a 4-5 word phrase into a search engine when conducting research. Your keywords must be those words searchers use to find your specific offering.

Problem: I've read that inbound links are important, but how can I get them?

One Solution: Become an online expert in your field – well-written, factual content will naturally gain links. As other sites refer to your site in blog postings, articles, even on Twitter or Facebook, you'll gain links to your site.