Site Search

Best-in-class Site Search technology is extremely important if you want to maximize the benefits of your website. Nearly 1/3 of website visitors use the search box to find the information they are looking for. Providing your visitors with the best search technology available is a great way to improve the user experience and also provide you with in-depth understanding of what your visitors are looking for on your website. Armed with this data you can provide users with the best experience possible.

Best-in-class Site Search technology improves your online performance by:

• Helping your website visitors find the information they need as quickly as possible; a good experience means they spend more time on your website; a bad experience means they leave as quickly as they arrived.Providing you with insights into user search behavior; Site Search helps you improve your website's usability by generating reports on search-term frequency so you can determine where your users are going on your site.
• Continually indexing the information on your site to take into account changes as they occur.
• Improving search results on an ongoing basis by learning and reprioritizing results based on criteria you set.
• Controlling search results rankings according to specific criteria you establish.
• Incorporating relevant promotions in your search results.
• Providing you with reports on website problems including page errors and broken links.
• Providing visitors the capability to search across multiple sites and domains at the same time.
• Customizing results to make it easy for visitors to determine if the content is relevant to their request.

What does improved Site Search performance mean for your organization?

• Site visitors stay longer
• Sales increase
• More customers or members are retained
• Costs are reduced
• Return on investment improves

Success Scenario:

One of our clients has an extensive database of products which fall into many distinct categories. Site visitors didn't always know how to search through the categories to find the product they wanted. As a result, the company received a lot of emails and phone calls from shoppers asking for help navigating through their product categories. Getting those emails and phone calls was better than losing the customers, but the time spent answering these inquiries was eating into profits. The company came to us for help. After discussions with their Sales and Customer Service staff, we were able to understand their Site Search requirements and get agreement on how to proceed. We set up a new Site Search feature and deployed it on their website within a few days. The client reported an immediate drop-off in the number of email and phone inquiries. As you'd expect, their retention rates and online sales increased as a direct result. Lower staff costs, higher sales volume - a great recipe for profitability.

Are you looking for more information on our services? Call one of our sales representatives who are always willing to help you out.