NetStrategies Names Karl Boehm Director of E-Marketing Strategy
Fairfax, VA, September 13, 2011 – NetStrategies, a provider of web services including search engine optimization and online media management, hired Karl Boehm as the Director of E-Marketing Strategy. Boehm comes from 1-800-PACK-RAT, which operates as a subsidiary of Waste Management, where he helped manage online and offline marketing programs, planning, strategy, and execution including the digital initiatives, e-communications, radio, and TV. He worked directly under the Vice President of Marketing as a Marketing Specialist for over a year. Previously Boehm ran a marketing agency on the west coast planning digital media, providing communications services, and producing events. Karl has been a local speaker on integrating corporate social media plans and is the main producer for FutAd: the Future of Advertising, a popular DC-based event series. He now develops and manages customer marketing plans that expand and enhance their web presence.
"NetStrategies has developed a strong launch pad for their clients' success," said Boehm. "The team has a 10-year history of providing consistent results. It's an exciting time in the industry and NetStrategies is well positioned to deliver results to growing brands."
"Karl's experience working alongside the senior management of larger corporations and his entrepreneurial agency experience lends itself to a new level of client account management and strategic expertise. Karl brings hands on, internal corporate marketing data experience," said John Schultz, CEO of NetStrategies. "He is heavily involved with the emerging media and new tech trends, which will provide a value-add to our customer offerings as well as our strategic vision. We're excited to have him aboard."
NetStrategies is a Virginia Internet Marketing agency based in the suburbs of Greater Washington, D.C. Established in 2002 to handle online brand management, pay-per-click, digital media, web development, search engine optimization, and social media. NetStrategies caters to the needs of regional and national associations, non-profits, franchises, technology firms, and corporations. Team members are certified expert marketers, utilizing the best-in-class monitoring tools and techniques to maximize conversion rates. Their motto is "Together we win!"