Website Analytics

Analytics are the backbone to NetStrategies' association solutions. Unlike typical Web reporting software that gives superficial results on hits, page views, and sessions, NetStrategies'  Web analytics provide a view into the actual path visitors take through the site from entry to exit.  Using these visual reports, NetStrategies works with each association to define:

• the critical paths through the site,
• higher-traffic areas where specific goals can be more heavily promoted, and
• areas from which the most activity is now generated. 

This will help drive prospects through to conversion, members to online sales, education seminar registrations, or trade show registrations. Ultimately they help generate more revenue.  

Analytics are used not only when sites are redesigned but also on an ongoing basis to monitor goal-oriented performance, as well as to execute specific campaigns, such as conference registrations, advocacy campaigns, or book-launch sales.