Competitive Analysis

Competition comes in many forms, and associations have organizations with which they compete for public funds, publication sales, subscriptions, or memberships.

An effective competitive analysis provides a view into a competing organization's strategy and tactics.   The overall approach, strengths, and weaknesses of an organization are analyzed from the standpoint of creative design, messaging, target audiences, and navigation. Key initiatives of the competitors are identified in both their visual and text treatment.  The key similarities between how the competitor and NetStrategies' client attract like audiences are documented, along with key differentiators employed by competitors.

A detailed exploration of these topics helps ascertain the competitive climate and more effectively plan the future stages of the project.