Website Audit

The NetStrategies audit process focuses on the desired outcomes for each customer—the measurable results indicating that an association is thriving and its relationships with its members are growing stronger.

The audit is not an exercise in evaluating whether the graphics are appealing or the content is well written. It focuses instead on association business goals and uses those goals to determine how effective the design, navigation, content, and page layout is in achieving those goals. To conduct the audit, NetStrategies combines both marketing knowledge and technology expertise. NetStrategies gathers information in workshops with association staff and performs an analysis based on the information gathered and the results from our Web behavior analytics software and methodology.

NetStrategies' primary focus is those values-based outcomes that are critical to associations, such as recruiting and retaining membership and generating non-dues revenue . The audit is the starting point for meeting those goals.