Internet Marketing Consultants

NetStrategies' Internet marketing solutions for associations center on actionable strategy. The strategy is driven by each association's business marketing goals. The strategy is developed using a wide range of tools and services. These tools offer a broad perspective essential for developing a holistic approach to meeting each association's online marketing goals.

The preliminary step in developing the strategy is determining each association's specific online marketing goals. NetStrategies focuses on measurable, value-based outcomes that influence an organization's growth, effectiveness, and relationships with its members and supporters. SEE a list of possible goals that can be included in a website marketing strategy.

A review of the current objectives is a baseline for discussing future strategy and all other aspects of the project. Following the definition of current goals, the following topics are discussed:

• What strengths exist in the aspects of the current site that advance the organization's goals?
• What weaknesses exist in the aspects of the current site that don't serve the organization's goals?
• In what ways have the organization's strategic and tactical goals changed over the last three years, and what was the basis of the change?
• From the organization's standpoint, what are the areas of "best value" and "least value" in terms of the programs, information or material provided through the Web.