Email marketing allows organizations to quickly and cheaply deliver a targeted message or series of messages to customers, members and subscribers. Email marketing, done well, has many benefits:

• Timely content-rich messages can increase an organization's relevance to its members and customers.
• Emails are a fertile medium for "viral marketing," getting an organization's messages forwarded beyond the initial target list.
• Email marketing can improve operating efficiency and reduce overhead costs.
• Effective email marketing can increase revenues.

Using a variety of tools, including database segmentation, personalization, timing, opt-in, and forwarding, NetStrategies' Email Marketing tools can be used for a variety of purposes including:

• newsletters
• email offers
• announcements of special events
• request for a call to action
• automatic renewal notices
• Web response thank-you's
• re-certification reminders

With analysis, NetStrategies can gauge the effectiveness of email marketing campaigns, improving results with each subsequent email marketing tactic.