Social Networking

Networking among members is one of the most valuable and intangible benefits of association membership; however, as valuable a benefit as it is to members, networking among members is also valuable for the association because it builds member loyalty and connection to the association. Online association social networking can also be used as a helpful tool for association marketing professionals to:

• determine constituent interest,
• define hot button issues,
• identify key influencers and future leaders, and
• reinforce member affiliation.

NetStrategies offers tailored forms of social networking, from a list serve or searchable public or members-only database to more sophisticated "myspace"-style member pages and inter-member messaging. Whatever the NetStrategies solution, online social networking can be a valuable tool for reinforcing member relations and strengthening constituency support.