Email Marketing

Email marketing allows associations to quickly and cheaply deliver a targeted message or series of messages to members, supporters, and subscribers.

• Timely content-rich messages can increase an association's relevance to its constituents.
• Emails are a fertile medium for "viral marketing", getting an association's message forwarded beyond the initial target list.
• Email marketing can improve operating efficiency and reduce overhead costs.
• Effective email marketing can increase association revenues.

Using a variety of tools, including database segmentation, personalization, timing, opt-in, and forwarding, NetStrategies' email marketing tools can be used for a variety of purposes including:

• newsletters,
• email offers,
• announcements of special events,
• request for a call to action,
• automatic renewal notices,
• web response thank-yous, and
• re-certification reminders.

With analysis, NetStrategies can gauge the effectiveness of email marketing campaigns, improving results with each subsequent email marketing tactic.