Comments on: Free Press Release Directories Help Your News Gain Traction http://www.netstrategies.com/blog/web-content/free-press-release-directories-help-your-news-gain-traction NetStrategies corporate blog Thu, 08 Jul 2010 15:15:19 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Laurie Dunlop http://www.netstrategies.com/blog/web-content/free-press-release-directories-help-your-news-gain-traction/comment-page-1#comment-10725 Laurie Dunlop Mon, 25 Jan 2010 17:20:09 +0000 http://www.netstrategies.com/blog/?p=1310#comment-10725 Jenn, Great question! You can use the same theory used for traditional PR. For instance, if your press release was used in a trade publication you would calculate the column inches of the article and estimate the equivalent cost in advertising space that publication would bill. If your press release is picked up by an online publication, you could calculate the space and compare it to their charges for a banner ad. The calculation would be trickier if your press release was picked up by a blogger. In that instance, I recommend you determine the blogger's value to your non profit. If blogger A has a high following and strong influence in your niche market you would assign a greater value to his discussion on your work than you would to blogger B with few followers and little influence. If you want to discuss this further, feel free to contact me! Thank you for reading our blog. Jenn,

Great question! You can use the same theory used for traditional PR. For instance, if your press release was used in a trade publication you would calculate the column inches of the article and estimate the equivalent cost in advertising space that publication would bill. If your press release is picked up by an online publication, you could calculate the space and compare it to their charges for a banner ad.

The calculation would be trickier if your press release was picked up by a blogger. In that instance, I recommend you determine the blogger’s value to your non profit. If blogger A has a high following and strong influence in your niche market you would assign a greater value to his discussion on your work than you would to blogger B with few followers and little influence.

If you want to discuss this further, feel free to contact me! Thank you for reading our blog.

]]> By: Jennifer http://www.netstrategies.com/blog/web-content/free-press-release-directories-help-your-news-gain-traction/comment-page-1#comment-10664 Jennifer Thu, 21 Jan 2010 16:03:46 +0000 http://www.netstrategies.com/blog/?p=1310#comment-10664 Hi Laurie! Thank you so much for the post. I was wondering what is the best method to figure out what the dollar amount value would be for a press release that is published. I work for a non-profit and am trying to report on what the media value would be if we had paid for ad space. Any recommendations you have to figure this out would be great. Thanks! Jenn Hi Laurie! Thank you so much for the post. I was wondering what is the best method to figure out what the dollar amount value would be for a press release that is published. I work for a non-profit and am trying to report on what the media value would be if we had paid for ad space. Any recommendations you have to figure this out would be great. Thanks!

Jenn

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