New Public Relations, Web Content — Blogging 101: Bring Visitors to Your Web Site When You Share Your Passion

Learn new PR with Laurie Dunlop

The Internet marketing gurus say blog. It makes perfect sense. If you’re an expert in your field, who better to share that knowledge, that passion, but you? In theory you can write a few blog entries a week, engaging your readers (hopefully your customers) in conversation, educating them about your industry, your business, your specialty. OK, perhaps it is not so easy to get started, but I got my feet wet commenting in other blogs for a few months, so here I go! 

I majored in Communications with a focus on Public Relations at Marywood University.

My specialty is public relations. My career started back in the 1980s when I learned the nuts and bolts of traditional PR while attending Marywood University (then a women’s college) in Scranton, Pa. (Maybe that’s why I love The Office!) Since then I practiced my trade in eight different states and two European countries for numerous businesses ranging from non-profits, like the American Cancer Society, to U.S. Army Morale, Welfare, and Recreation. I provided media relations, served as a public affairs officer, publicity director, newsletter editor… the full spectrum in traditional PR.

But in 20 years, the world changed, my hair grayed, and the field of public relations transformed, too. As I adapt my traditional PR practices to today’s more targeted approach, I want to convert you, too. Read our company blog, as well as follow me on Twitter to learn how to drive key audiences to your Web site, where I hope you can turn visitors into customers.

Laurie Dunlop, Web content writer, NetStrategiesI work for NetStrategies as a Web content writer. Learn how we can help you drive measurable results when you visit our Web site.

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(John Smith)
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