Posts Tagged ‘writing’

Social MediaDo’s and Don’ts in Social Media

Learn Social Media with Laurie Dunlop

1. Do interview your existing clients and see what blogs they read. Start reading and commenting in those blogs.
2. Do not write meaningless comments just to get your Web site link attached. Do lend your expertise.
3. Do start blogging with relevant content.
4. Do not be inconsistent once you start blogging. Keep it up!
5. Do find out whether your customers Facebook, Twitter, or use some other social media platform. Open accounts and participate.
6. Do not Tweet or Facebook off topic. Your potential customers do not care that you are off to bed. They do care if you are testing a new and improved solution to their problem.
7. Do submit your news releases to Digg, Delicious, and a newswire (paid or free).
8. Do add RSS feeds to the content on your Web site and blog.
9. Don’t ignore negative comments about your company or product in social media.
10. Do address negative comments and see whether you can help solve the problem.
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Social Media“Groan…” Did I just use my outside voice to Tweet that?

Learn Social Media with Laurie Dunlop

It happens. You make a short-tempered comment with your outside voice, wishing at once you had kept that statement to yourself. Yes, perhaps the auto mechanic is an idiot, or the cable company customer service rep should solve your problem sooner. But I know your mother taught you long ago, as did mine, take the higher road and never lower yourself. You’re better than that, right?

Your Tweet IS your outside voice. In fact, it’s louder and never fades away with the breeze. The Internet’s ability to remember is eternal. Like those dead sea scrolls, people can dig up your Tweets and anything else you write online for posterity.

Tweet responsibly. The New York Times recently reported that author Roberta Silman, upset by a negitive Boston Globe book review, Tweeted her displeasure and even posted the reviewer’s phone number and email, asking fans to “Tell her what you think of snarky critics.” Silman later issued a statement through her publisher, explaining “… in the heat of the moment I responded strongly and I wish I hadn’t. I’m sorry if I offened anyone.” She reportedly terminated her Twitter account.

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New Public Relations, Social Media9 Simple Steps to Create Your Own Twitter Account — This really is for beginners!

Learn Social Media with Laurie Dunlop

Twitter icon courtesy of Productive Dreams.

Twitter icon courtesy of Productive Dreams.

Twitter. It’s in the news. Your favorite talk show hosts talk about it. Political cartoonists illustrate it. Politicians, celebrities, and family physicians now “Tweet.” While the wave of popularity continues to evolve you can jump in and engage potential customers in this new social media platform.

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New Public Relations, Web Content10 Ideas to Generate a Top 10 Blog List

Learn New Public Relations with Laurie Dunlop

david-letterman If you read blogs, you know that any blogger worth her salt (his too!) includes an occasional Top 10 list. There are Web sites like Toptenz dedicated to Top 10 lists and even solicit for your ideas on what lists they can compile. David Letterman capitalizes on the public’s fascination with all things Top 10. You can watch those segments dating back to August 1993 on the CBS Late Night Web site.
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New Public Relations, Web Content“To be, or not to be?” Sorry Shakespeare, Solid Writing Is Active

Learn new Public Relations with Laurie Dunlop

468px-shakespeareNotice my headline reads “solid writing” and not perfect, fancy, or academic writing. Most public relations efforts involve the written word. Whether you compose a blog, Web page, news release, or video script, pay close attention to the words you choose and how you use them.
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New Public Relations, Web ContentBlogging 101: Bring Visitors to Your Web Site When You Share Your Passion

Learn new PR with Laurie Dunlop

The Internet marketing gurus say blog. It makes perfect sense. If you’re an expert in your field, who better to share that knowledge, that passion, but you? In theory you can write a few blog entries a week, engaging your readers (hopefully your customers) in conversation, educating them about your industry, your business, your specialty. OK, perhaps it is not so easy to get started, but I got my feet wet commenting in other blogs for a few months, so here I go! 
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