Learn Social Media with Laurie Dunlop

Everything is measurable in Internet marketing. That’s the mantra my company NetStrategies stands by! Analytics is the tool by which we measure. In following the data, a smart content writer can determine what a target audience does and does not respond to. The data helps you understand who your visitors are, where they come from, and where they exit during the buy-in process.
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Search Engine Optimization Fundamentals | Stacey Morgan Smith

When you are writing for your Web site, use keywords that your customers use to reach the most searchers.

Use your customers’ search terms. You may sell ”vegetable-tanned cowhide foot coverings,” “green groundcover seed,” or ”one-of-a-kind extra-special violet outer garments”, but what if your customers are searching for organic leather shoes, grass seed, and purple coats? Until you’ve built up brand recognition, you may need to change the way you talk about your product or service.

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Search Engine Optimization Fundamentals | Stacey Morgan Smith

Unlike most Search Engine Optimization (“SEO”) analysts, I have a background as an editor and proofreader — I don’t have a marketing or technical background.

I think of a Web site as a book. Each book is made up of pages of words – words that the search engines need to see and words that will get you what you want, whether it’s buyers, members, or subscriptions. Sure, there are pictures in the book, but what makes or breaks your site is the words, and I LOVE words.

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