Stevan Loges joins us from Northern Virginia to discuss the importance of keyword lists within your pay per click campaign.

Stevan Loges, director of PPC and Analytics, joins us from Northern Virginia with tips on managing your pay-per-click campaigns.

Learn Search Marketing with Stevan Loges

A good landing page is like a great bar of chocolate. Sure the packaging (your pay-per-click ad, e-mail, or organic search results) might entice a customer to tear the wrapper open, but the combination of first-rate ingredients gets the bite and the sale again and again!

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Learn Social Media with Laurie Dunlop

I recently read Adam Ostrow’s Mashable blog entitled, “Is Social Media Making Corporate Websites Irrelevant” and wondered how my Northern Virginia team at NetStrategies would react to that headline. Keep in mind, our area of expertise is helping businesses optimize their Web sites! So I asked my team for a rebuttal and here is their take:

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This week, Stevan Loges joins us from Northern Virginia to discuss landing page anatomy and PPC campaigns.