Photo credit: http://www.flickr.com/photos/frankblacknoir/

Once you determine goals for your Web site and Key Performance Indicators (KPIs) to drive and measure that goal’s success, the next step is to create goals and KPIs for your supporting Internet marketing efforts including content.

Read More »

Everything Matters in Internet Marketing by Rodney Loges

Last week while visiting my grandpa in Panama City, Fla., I accompanied him on his daily ritual — the errand run.
Read More »

Social Media and Content Fundamentals with Laurie Dunlop

A press release is a great way to present newsworthy content for your readers. However, the cost can be prohibitive for a small business or association to subscribe to the big press release distribution sites. Before you shell out $350 or more to get your news noticed, you might consider registering for a few of the free directory websites. While the free sites do not normally contain links, video embeds, or graphic images, they do receive notice via Twitter, blogs, and search engines.
Read More »

Learn Social Media with Laurie Dunlop

Leave nothing to chance is prudent advice. Social media opens exciting new doors for communication. Yet, as is always the case, people have found a way to exploit this new technology and wreak havoc in their wake.
Read More »

This week, Laurie Dunlop joins us from Northern Virginia to offer useful tips on how to prevent social media identity theft.

Learn Social Media with Laurie Dunlop

The social media sandbox might feel a tad intimidating at first – especially if you are not a 20-something, fresh out of college, tech-/Web 2.0-saavy go-getter. Before your eyes glaze over and that Twitter-twitch sets in, relax! You too can use social media to cross promote your content or event.
Read More »

Laurie Dunlop joins us from Northern Virginia to explain how to use social media to cross promote your content.

Search Engine Optimization Fundamentals | Stacey Morgan Smith

A while ago I used Google to find information on a problem with my water heater. The second result was a link to an article in the “ezine @rticles directory.” The article provided the information I was looking for, so I was happy, and isn’t that the end result of website writing…that we answer a question for a searcher and make him or her happy? Read More »

Learn Social Media with Laurie Dunlop

Passion: You’ve either got it or you don’t.

Passion means different things to different people. But one thing I think we can all agree upon is there is no such thing as lukewarm passion! Your social media presence cannot be lukewarm and still produce success.
Read More »

Learn Social Media with Laurie Dunlop

1. Do interview your existing clients and see what blogs they read. Start reading and commenting in those blogs.
2. Do not write meaningless comments just to get your Web site link attached. Do lend your expertise.
3. Do start blogging with relevant content.
4. Do not be inconsistent once you start blogging. Keep it up!
5. Do find out whether your customers Facebook, Twitter, or use some other social media platform. Open accounts and participate.
6. Do not Tweet or Facebook off topic. Your potential customers do not care that you are off to bed. They do care if you are testing a new and improved solution to their problem.
7. Do submit your news releases to Digg, Delicious, and a newswire (paid or free).
8. Do add RSS feeds to the content on your Web site and blog.
9. Don’t ignore negative comments about your company or product in social media.
10. Do address negative comments and see whether you can help solve the problem.
Read More »