Photo credit: http://www.flickr.com/photos/frankblacknoir/

Once you determine goals for your Web site and Key Performance Indicators (KPIs) to drive and measure that goal’s success, the next step is to create goals and KPIs for your supporting Internet marketing efforts including content.

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Christine Hyland of Life Circle Alliances joins Internet Marketing TV this week to to discuss the importance of meeting your target audience online.

Laurie Dunlop joins us this week on Internet Marketing TV to discuss the importance of setting KPIs in order to achieve your business goals online.

Internet Marketing Best Practices by Laure Dunlop

The winter doldrums are officially here. Momentum for New Year’s resolutions is fading fast. The trees are bare; grass is brown. It’s time for an Internet marketing pick-me up! And what better way than to reflect for a moment on things that make you smile?!?

Here are 20 things that make us smile at NetStrategies. We hope you will add your happy thoughts to the list too!
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Social Media and Content Fundamentals with Laurie Dunlop

A press release is a great way to present newsworthy content for your readers. However, the cost can be prohibitive for a small business or association to subscribe to the big press release distribution sites. Before you shell out $350 or more to get your news noticed, you might consider registering for a few of the free directory websites. While the free sites do not normally contain links, video embeds, or graphic images, they do receive notice via Twitter, blogs, and search engines.
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More tips this week from Northern Virginia on how to keep your site’s web presence on the top of the Web hierarchy.

Laurie Dunlop joins us from Northern Virginia to offer 13 tips on how to keep your website on healthy and solid ground.

Our team of Internet marketers at NetStrategies worked very hard over the past few months to define our company’s core values. I want to share them with you for two reasons. First, I’m proud to work for a company which embodies many of the same values I hold. Second, our industry of Internet marketing is sometimes so focused on the tools of the trade like SEO, PPC, social media, etc. that we forget the most important element of any successful business – the customer.

Our NetStrategies Core Values bring the focus of “customer” to the forefront. The team has our work cut out for us as we embrace our values and define a plan of attack to put each value into action in a concrete and measurable way. After all, we are Internet marketers and EVERYTHING is measurable!

Before diving into our values, keep in mind it took more than a few after-hours sessions for our team of nine to narrow our values down to this list of six and set the guidelines for success. A special thank you to moderator A. Jeffrey Parks of Performance Breakthroughs led us through the initial stages of the values-building process.

First, we commit to driving measurable results with our clients. We do this by jointly defining success, building high-trust relationships, working with a sense of urgency, and meeting commitments.

Second, we delight our customers because we listen, learn, and lead. How do we ensure this? By listening and asking the right questions, continuously learning about our customers and their industries, and anticipating needs and applying best practices. We also engage customers in a positive, proactive way.

Third, our customers rely on our bold leadership. We provide candid feedback and effective solutions. We constantly innovate and build our expertise. We hold ourselves and our clients accountable. We contribute to the Internet marketing community and empower our people with the best resources and work environment.

Fourth, we trust and collaborate with each other to achieve greater results. We achieve that through direct, respectful, and open communication which leaves no room for doubt. We help each other grow individually and collectively. We take a team approach to problem solving. We have fun and enjoy each other’s company. Trust is earned and cherished. We celebrate our team achievements. Face-to-face/phone communication is always our first choice.

Fifth, passion is key to our success. Our enthusiasm and energy is evident in everything we do. We learn, experiment, and challenge ourselves every day. We take ownership for delivering customer delight. We work diligently and productively.

Last, but not least, we do the right thing for our clients, families, communities, and company. We are responsible for our choices, actions, and consequences. We value each others health and happiness. We act with integrity and expect it from others. We give generously to improve our communities. We think and act like owners. We work with anyone who can live these values.

What are the core values for your organization? How do you integrate them into the workplace? Do you share them with your customers? Better yet, were they developed with your customer in mind? We’d love your feedback!

This week, Laurie Dunlop joins us from Northern Virginia to offer useful tips on how to prevent social media identity theft.

Learn Social Media with Laurie Dunlop

The social media sandbox might feel a tad intimidating at first – especially if you are not a 20-something, fresh out of college, tech-/Web 2.0-saavy go-getter. Before your eyes glaze over and that Twitter-twitch sets in, relax! You too can use social media to cross promote your content or event.
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