Our team of Internet marketers at NetStrategies worked very hard over the past few months to define our company’s core values. I want to share them with you for two reasons. First, I’m proud to work for a company which embodies many of the same values I hold. Second, our industry of Internet marketing is sometimes so focused on the tools of the trade like SEO, PPC, social media, etc. that we forget the most important element of any successful business – the customer.
Our NetStrategies Core Values bring the focus of “customer” to the forefront. The team has our work cut out for us as we embrace our values and define a plan of attack to put each value into action in a concrete and measurable way. After all, we are Internet marketers and EVERYTHING is measurable!
Before diving into our values, keep in mind it took more than a few after-hours sessions for our team of nine to narrow our values down to this list of six and set the guidelines for success. A special thank you to moderator A. Jeffrey Parks of Performance Breakthroughs led us through the initial stages of the values-building process.
First, we commit to driving measurable results with our clients. We do this by jointly defining success, building high-trust relationships, working with a sense of urgency, and meeting commitments.
Second, we delight our customers because we listen, learn, and lead. How do we ensure this? By listening and asking the right questions, continuously learning about our customers and their industries, and anticipating needs and applying best practices. We also engage customers in a positive, proactive way.
Third, our customers rely on our bold leadership. We provide candid feedback and effective solutions. We constantly innovate and build our expertise. We hold ourselves and our clients accountable. We contribute to the Internet marketing community and empower our people with the best resources and work environment.
Fourth, we trust and collaborate with each other to achieve greater results. We achieve that through direct, respectful, and open communication which leaves no room for doubt. We help each other grow individually and collectively. We take a team approach to problem solving. We have fun and enjoy each other’s company. Trust is earned and cherished. We celebrate our team achievements. Face-to-face/phone communication is always our first choice.
Fifth, passion is key to our success. Our enthusiasm and energy is evident in everything we do. We learn, experiment, and challenge ourselves every day. We take ownership for delivering customer delight. We work diligently and productively.
Last, but not least, we do the right thing for our clients, families, communities, and company. We are responsible for our choices, actions, and consequences. We value each others health and happiness. We act with integrity and expect it from others. We give generously to improve our communities. We think and act like owners. We work with anyone who can live these values.
What are the core values for your organization? How do you integrate them into the workplace? Do you share them with your customers? Better yet, were they developed with your customer in mind? We’d love your feedback!
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