Social Media — AAAS Uses Social Media to Augment Member Outreach
Learn Social Media with Laurie Dunlop
If a tree falls in the forest but no one is there to hear it, does it make a sound?
If someone complains about or compliments your organization online, but you have no social media presence, is it like that tree?
Nope! The forest now listens and one falling tree can cause quite a stir.
I recently spoke with Alison Chander, marketing manager for the American Association for the Advancement of Science (AAAS), about her association’s social media presence, especially on Facebook and Twitter.
AAAS launched its first page on Facebook in June 2007.
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By Laurie Dunlop
July 2nd, 2009 at 1:36 pm
