Learn Social Media with Laurie Dunlop

It happens. You make a short-tempered comment with your outside voice, wishing at once you had kept that statement to yourself. Yes, perhaps the auto mechanic is an idiot, or the cable company customer service rep should solve your problem sooner. But I know your mother taught you long ago, as did mine, take the higher road and never lower yourself. You’re better than that, right?

Your Tweet IS your outside voice. In fact, it’s louder and never fades away with the breeze. The Internet’s ability to remember is eternal. Like those dead sea scrolls, people can dig up your Tweets and anything else you write online for posterity.

Tweet responsibly. The New York Times recently reported that author Roberta Silman, upset by a negitive Boston Globe book review, Tweeted her displeasure and even posted the reviewer’s phone number and email, asking fans to “Tell her what you think of snarky critics.” Silman later issued a statement through her publisher, explaining “… in the heat of the moment I responded strongly and I wish I hadn’t. I’m sorry if I offened anyone.” She reportedly terminated her Twitter account.

CareerBuilder.com writer Rachel Zupek highlights a number of workplace firings that recently occurred as a direct result of Tweets and Facebook postings that the author forgot the reach of social media.

Remember to use your grown-up filter when you participate in the world of social media. Think of it as a face-to-face conversation with your most valued customer, future employer, and mom all wrapped up in one. Tweet with dignity and respect!

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internet marketing, social media, NetStrategies, Northern Virginia, blogging, public relations
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