Search Engine Optimization Fundamentals | Stacey Morgan Smith

Chris Crum of WebProNews.com recently explained bing’s link building policies. It’s a nice summary of bing’s “dos” and “don’ts.”

What stands out to me is that this lists mirrors the best practices we currently follow for optimizing site pages for Google. Best practices should be universal, so it appears your efforts, whether for bing or Google, won’t hurt the other. As Crum states, “Most of the stuff [bing's Rick] DeJarnette shared is nothing any savvy search marketer is not already aware of.”

If you are new to optimization, print Crum’s article and hang it on your wall. If you’re currently link building, you may still learn something new to help you correct your course.

– Stacey Morgan Smith