Social Media

Social MediaAAAS Uses Social Media to Augment Member Outreach

Learn Social Media with Laurie Dunlop

fallen treeIf a tree falls in the forest but no one is there to hear it, does it make a sound?

If someone complains about or compliments your organization online, but you have no social media presence, is it like that tree?

Nope! The forest now listens and one falling tree can cause quite a stir.

I recently spoke with Alison Chander, marketing manager for the American Association for the Advancement of Science (AAAS), about her association’s social media presence, especially on Facebook and Twitter.

AAAS launched its first page on Facebook in June 2007.

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New Public Relations, Social Media, Web ContentWhen It Comes to Social Media, the U.S. Army Says, “Have at it!” Just Remember OPSEC 101

Learn Social Media with Laurie Dunlop

U.S. ArmyArmy leadership began drumming operational security (OPSEC) into my head 20 years ago when my husband was a “butter bar” lieutenant. The recent explosion in social media caused me to wonder what the Army’s official take on this craze is, especially when it comes to OPSEC.
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New Public Relations, Social Media, Web ContentDo You Agree Social Media Will Usurp the Corporate Web Site?

Learn Social Media with Laurie Dunlop

socialvswebpageI recently read Adam Ostrow’s Mashable blog entitled, “Is Social Media Making Corporate Websites Irrelevant” and wondered how my Northern Virginia team at NetStrategies would react to that headline. Keep in mind, our area of expertise is helping businesses optimize their Web sites! So I asked my team for a rebuttal and here is their take:

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Social Media, Web ContentShould You Twitter for More Than One?

happybirds2mediumLearn Social Media with Laurie Dunlop

Everyone agrees that you must define your customer profiles before you can market your product or service. Those profiles can include a wide range of detail from basic demographics to spending habits and hobbies. Watch a great instructional video that describes creating marketing personas at the SEOmoz Web site.

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New Public Relations, Social Media, Web ContentTwitter Toolkit for Beginners

icon_cLearn Social Media with Laurie Dunlop

The shear number of Twitter tools to make Tweeting “easier” is somewhat overwhelming! You can discover thousands of programs that do this and do that. How can you stay on top of it all?
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New Public Relations, Social Media9 Simple Steps to Create Your Own Twitter Account — This really is for beginners!

Learn Social Media with Laurie Dunlop

Twitter icon courtesy of Productive Dreams.

Twitter icon courtesy of Productive Dreams.

Twitter. It’s in the news. Your favorite talk show hosts talk about it. Political cartoonists illustrate it. Politicians, celebrities, and family physicians now “Tweet.” While the wave of popularity continues to evolve you can jump in and engage potential customers in this new social media platform.

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