Search Engine Optimization

Search Engine OptimizationSEO Rankings are Overrated – Content Makes the Sale

Search Engine Optimization Fundamentals | Stacey Morgan Smith

Yeah, sorry to say it, but please — don’t get hung up on your rankings. Just because you are number one in Google for your search doesn’t mean you’re number one in Google for your customer’s search.

As I mentioned in my post on personalized search, Google customizes your search results based on your search history.  Test it yourself. Google something. Now find a friend and Google the same thing on her computer. Most likely your results are different… unless you’re both in the same field and mostly do the same searches.

The point is (and I do generally have one) — your site content has to sell your product, whether you show up above the fold or below in the rankings. If the 5 sites above you don’t help a searcher solve his or her problem and you DO, you get the sale…and the 5 competitors get the honor of “being ranked top 5″ Great. Let them take that to the bank while you close another sale.

– Stacey Morgan Smith

Search Engine OptimizationGoogle Personalizes Search…Like it or Not

googleSearch Engine Optimization Fundamentals | Stacey Morgan Smith

Google announced on its official blog last week that it is “extending personalized search to signed-out users worldwide.”

Generally, this means that Google will use a “cookie” to customize your search results. If you often search for Internet Marketing Services and usually choose NetStrategies (which you do, of course), Google will remember your preferences and might display NetStrategies higher in your search results.
Read More »

Search Engine OptimizationGoogle, Washington Post, NY Times Team Up

living stories picSearch Engine Optimization Fundamentals | Stacey Morgan Smith

Google continues to revolutionize the way we get information.

I’ve been a reliable reader of the Washington Post for close to 15 years. Home delivery, read it each morning on Metro…even drove 20 miles to pick it up weekly (at a huge markup) when I lived in Central Virginia. Moving back to Northern Virginia 3 years ago, the very first thing I did was go online and order a 7-days-a-week subscription.

Now I’m faced with recycling papers I can’t find time to read. Google, the Post and the NY Times are making it easier for me to stay on top of the issues. Read More »

Best Practices, Search Engine OptimizationLink Building for bing Rankings: Dos and Don’ts by WebProNews.como

CB034303Search Engine Optimization Fundamentals | Stacey Morgan Smith

Chris Crum of WebProNews.com recently explained bing’s link building policies. It’s a nice summary of bing’s “dos” and “don’ts.”

What stands out to me is that this lists mirrors the best practices we currently follow for optimizing site pages for Google. Best practices should be universal, so it appears your efforts, whether for bing or Google, won’t hurt the other. As Crum states, “Most of the stuff [bing's Rick] DeJarnette shared is nothing any savvy search marketer is not already aware of.”

If you are new to optimization, print Crum’s article and hang it on your wall. If you’re currently link building, you may still learn something new to help you correct your course.

– Stacey Morgan Smith

Search Engine OptimizationUniversal & Blended Search Opportunities – SMXEast Session Notes

Universal SearchSearch Engine Optimization Fundamentals | Stacey Morgan Smith

My final Tuesday session at SMXEast in New York addressed “Universal & Blended Search Opportunities.”  Vanessa Fox, Contributing Editor, Search Engine Land, moderated the session. Highlights from the speakers include: Read More »

Search Engine OptimizationAsk the SEOs – SMXEast Session Notes

ask the search engine optimizersSearch Engine Optimization Fundamentals | Stacey Morgan Smith

An afternoon session on Tuesday at SMXEast in New York allowed us to “Ask the SEOs.” This session, moderated by Danny Sullivan, Editor-in-Chief of Searsch Engine Land, gave us the opportunity to get opinions from and discuss SEO questions with some very talented Internet marketers. The speakers included Greg Boser, President and CEO, 3 Dog Media; Bruce Clay, President, Bruce Clay, Inc.; Vanessa Fox, Contributing Editor, Search Engine Land; Todd Friesen, President, Oilman SEO; Rae Hoffman, owner, Sugarrae Internet Consulting; Stephan Spencer, President & CEO, Netconcepts; and Aaron Wall, Author, SEO Book. Notes from the Q&A include : Read More »

Search Engine OptimizationAsk the Search Engines: Best Practices Edition – SMXEast Session Notes

ask the search enginesSearch Engine Optimization Fundamentals | Stacey Morgan Smith

Tuesday’s sessions at SMXEast in New York continued with “Ask the Search Engines: Best Practices Edition.” Danny Sullivan, Editor-in-Chief of Search Engine Land moderated, and notes from the presentations and Q&A with Google, Yahoo!, and Bing include: Read More »

Search Engine OptimizationSeach Engine Friendly Web Design – SMXEast Session Notes

friendly web designSearch Engine Optimization Fundamentals | Stacey Morgan Smith

Tuesday’s sessions at SMXEast in New York began with Shari Thurow and “Search Engine Friendly Web Design.” Shari is the Founder and SEO Director of Omni Marketing Interactive and has a background in design. Takeaways include: Read More »

Search Engine OptimizationLink Building Fundamentals – SMXEast Session Notes

linksSearch Engine Optimization Fundamentals | Stacey Morgan Smith

My final Monday session at SMXEast in New York included the all-important topic of link building. Though it was a bootcamp/basics class, link building is often considered a difficult part of SEO. Attending the class gave me a few new pointers and useful information. Read More »

Search Engine OptimizationActional SEO Insights from Analytics Data – SMXEast Session Notes

graphSearch Engine Optimization Fundamentals | Stacey Morgan Smith

Monday afternoon I left the “SEO track” and visited the Analytics room at SMXEast in New York. I spend a lot of time looking at my customers’ analytics to plan the next steps in their SEO, so I attended the the “Actionable SEO Insights from Analytics Data” session. Read More »